This is not just about setting up a table but it’s about creating an experience.

Ask yourself:

• What will make people stop at your booth?

• What will make them remember your brand?

• What will make them buy, book, or follow up?

Ideas:

• Product demos

• Interactive experiences

• Live sampling

• Giveaways

• Brand games/spin wheel

• Social media contests

• QR code signups

We highly recommend having multiple team members present.

Why?

• One person can stay at the booth

• Others can actively network and invite attendees back to your activation

• More engagement = more opportunities

Best practice:

Have at least 2–4 team members working your activation.

Do not wait for people to come to you.

Be proactive:

• Start conversations

• Introduce your brand

• Offer samples or information

• Invite people to engage
  

Remember: Visibility creates opportunity.

Having a designated spokesperson or lead representative is strongly encouraged.

This person should:

• Know your products/services well

• Be energetic and engaging

• Clearly communicate your value

• Build relationships quickly

A strong spokesperson can significantly increase conversions.

Presentation matters.

Ways to stand out:

• Professional signage

• Step-and-repeat backdrop

• Branded tablecloths

• Eye-catching visuals

• Screens/video displays

• Strong call-to-action signage

Ask yourself:

Can someone understand what you offer in 5 seconds?

For Product-Based Brands:

• Offer exclusive event-only specials

• Bundle deals

• Free samples

• Limited edition products

• Giveaway entries with purchase

• Social media discounts

For Service-Based Brands:

• Book consultations onsite

• Offer event-only promotions

• Schedule appointments

• Capture leads with giveaways

• Showcase testimonials

• Offer free mini-consessments

Do not leave without capturing leads.

Recommended:

• QR codes

• Email list signups

• Text-to-join campaigns

• Business card collection

• Appointment booking links

• Social follows

Goal: Every interaction should lead somewhere.

Use your participation before, during, and after the event.

Before:

• Announce your participation

• Invite your audience

During:

• Go live

• Tag the event

• Capture content

• Post booth traffic
  

After:

• Follow up with leads

• Share recap content

• Continue conversation

Urban Golf Weekend is full of decision-makers and connectors.

Be intentional:

• Build relationships

• Exchange contacts

• Collaborate

• Follow up quickly

Sometimes the biggest win isn’t immediate sales, it’s the relationship.

• Arrive early and prepared

• Dress professionally and on-brand

• Bring enough inventory/materials

• Have payment options ready

• Stay engaged throughout the event

• Keep your energy high

• Be intentional about every interaction

You cannot be shy about your brand.

Urban Golf Weekend gives you access to a powerful room! What you do with that opportunity matters.

Be bold.

Be visible.

Be memorable.

The brands that win are the brands that engage.

We look forward to helping you make this an impactful and successful experience.